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Channel: NPR Ethics Handbook » Impartiality
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Overview: Impartiality as citizens and public figures

Alongside our roles as journalists, we are also members of the public ourselves, with a stake in the future of our society and opinions about the direction it should take. So we may exercise our right...

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Overview: Impartiality and personal lives

As expressed in our Statement of Principles, we hold ourselves to a high standard. We work extraordinarily hard to prove ourselves worthy of the trust the public places in us. Our reputation as...

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Don’t sign, don’t advocate, don’t donate.

We’re not advocates. We may not run for office, endorse candidates or otherwise engage in politics in a participatory or activist manner. Since contributions to candidates are part of the public record...

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Overall, civic, cultural and community activities are fine.

NPR journalists may participate in civic and cultural events that do not pose conflicts of interest. However, it is always wise to anticipate ahead of time what political or partisan issues or causes...

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Would you say it on an NPR program?

This is the key test for helping us sort through what’s acceptable to say in public settings: In appearing on TV or other media including electronic Web-based forums, we should not express views we...

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We don’t serve on government boards and commissions.

NPR journalists may not serve on government boards or commissions. Generally, we avoid serving on boards, and we don’t hold offices that would create conflicts of interest between our work for NPR and...

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Our standards of impartiality also apply to social media.

Refrain from advocating for political or other polarizing issues online. This extends to joining online groups or using social media in any form (including your Facebook page or a personal blog). Don’t...

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On attending marches, rallies and other public events.

There is real journalistic value in being an observer at public events such as a march or rally, even without a reporting assignment. But while we may observe, we refrain from actively participating in...

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The evolution of our guidance on marches, rallies and public events.

In 2010, the NPR News Code of Ethics included a concise, seemingly straightforward rule concerning marches and rallies. It read, in its entirety: “NPR journalists may not participate in marches and...

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Be aware that a loved one’s political activity may create a perception of bias.

Some of our family members — including spouses, companions and children — may be involved in politics or advocacy. We are sensitive to the perception of bias. So we inform our supervisors and work with...

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Overview: Impartiality in our news report

In two separate studies, we have found that balanced and unbiased reporting is what drives listeners to tune in to NPR and is also what they perceive the defining characteristic of NPR to be. - Sarah...

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Beyond news – how commentary, criticism and essays fit into our journalism.

While news reporting and analysis are at the center of our work, NPR offers its audience much that isn’t “just the facts” – such as essays reflecting on the news, commentaries on current affairs, and...

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Essays to aspire to.

Essays such as these exemplify all that essays are supposed to do, revealing valuable personal insights and reflections without offering opinions on issues we cover: Scott Simon’s rumination on the...

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When language is politicized, seek neutral words that foster understanding.

Strive to use words and phrases that accurately deliver information without taking sides on emotional or political issues. Politically loaded language not only violates our commitment to be fair, but...

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Honor impartiality in speaking appearances and outside work.

When appearing on other media outlets, NPR journalists conduct themselves in accordance with NPR’s standards of ethical behavior. In other words, when discussing the day’s news we do not say or write...

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